Your Data, Protected

e111 Privacy Policy

Your privacy matters to us. This policy explains exactly what personal information e111 collects from Pakistan players, why we collect it, how it is used, and what rights you have over your own data. We keep things straightforward — no confusing legal walls of text.

Last updated: January 2026

How e111 Protects Your Privacy

Six key principles that guide the way e111 handles your personal information.

We Collect Only What's Needed

e111 collects only the personal information necessary to operate your account, process PKR transactions via JazzCash, Easypaisa, Raast, or bank transfer, and keep your account secure. We do not collect data for its own sake.

No Selling of Your Data

e111 does not sell, rent, or trade your personal data to third-party marketers. Your name, contact details, and payment information stay within the platform and its direct service providers. Full stop.

Encrypted and Secure Storage

Personal data and payment information stored by e111 is protected using industry-standard encryption. Access to personal account data is restricted to authorised personnel only, on a need-to-know basis.

You Control Your Data

You can request a copy of the personal data e111 holds about you, ask for corrections, or request deletion of your account data. Contact our support team to exercise any of these rights at any time.

Transparent Cookie Use

e111 uses cookies to keep your session active, remember your preferences, and understand how Pakistan players use the platform so we can improve it. We do not use third-party advertising trackers that follow you across other websites.

Clear Communication Only

If you opt in to receiving communications from e111, we will send you relevant account updates, promotions, and platform news. You can opt out of marketing messages at any time from your account settings.

01 About This Policy

This Privacy Policy explains how e111 (operating at e111.vu) collects, stores, uses, and protects the personal information of players who register and use the platform. It applies to all interactions with e111 — whether you are accessing the site on a mobile browser in Karachi, placing a bet on a PSL fixture from Lahore, spinning a slot game from Islamabad, or contacting our support team.

By registering an e111 account or using any part of the platform, you confirm that you have read and understood this Privacy Policy. This policy should be read alongside the Terms and Conditions and the Responsible Gaming policy.

We update this policy from time to time to reflect changes in how we operate or to stay current with data protection practices. The "last updated" date at the top of this page shows when it was last revised. We will notify registered account holders of any material changes via the email address on their account.

This policy is written in plain English to be genuinely readable — not just a legal formality. If something is unclear, contact support at [email protected] and we will explain it.

02 Data We Collect

e111 collects personal information in three main ways: directly from you when you register or use the platform, automatically as you interact with the site, and from third-party payment processors when you make a deposit or withdrawal. Here is a breakdown of what is collected in each case.

Information you provide directly:

  • Full name, date of birth, and gender — collected at registration to verify you meet the 18+ age requirement.
  • Email address and mobile number — used for account communications, security alerts, and support.
  • Residential address — collected as part of the standard account setup and used when identity verification is required.
  • CNIC number, passport, or other government-issued ID — requested when we carry out identity verification checks, which may be required before processing withdrawals or in response to account review procedures.
  • Username and password — your chosen login credentials, stored securely.

Information collected automatically:

  • IP address and approximate location — used for security purposes, fraud detection , and to ensure the platform is being accessed appropriately.
  • Device type, browser, and operating system — collected to help us optimise the e111 experience across Android, iOS, and desktop browsers.
  • Pages visited, time spent, and features used — session activity data used to improve the platform and understand how Pakistan players engage with cricket betting, slots, bingo, and live casino sections.
  • Cookie identifiers and session tokens — see the Cookies section below for full details.

Information from payment processors:

  • Transaction reference numbers, deposit amounts in PKR, and withdrawal confirmations received from JazzCash, Easypaisa, Raast, and bank transfer services.
  • e111 does not store your full JazzCash or Easypaisa account credentials — payment authentication happens directly on the payment provider's secure interface.

e111 never stores full card numbers, CVV codes, or complete mobile wallet PINs on its own servers. Payment credentials are handled exclusively by the relevant payment provider's secure systems.

03 How We Use Your Data

The personal information e111 collects is used for specific, legitimate purposes. We do not use your data in ways that go beyond what is described below without informing you first.

Purpose Data Used
Creating and managing your e111 account Name, email, mobile number, date of birth, username
Processing PKR deposits and withdrawals Payment method details, transaction references, account balance
Identity verification and fraud prevention CNIC / passport, name, date of birth, address, IP address
Sending account notifications and security alerts Email address, mobile number
Sending promotional offers (if opted in) Email address, gaming preferences, deposit history
Improving platform performance and features Session data, device type, pages visited
Responsible gaming monitoring and interventions Deposit frequency, session duration, gaming activity
Responding to support queries Name, email, account history, query content

Where e111 sends you marketing communications — such as bonus offers, PSL betting promotions, or new game announcements — this is only done with your explicit opt-in consent given during registration or from your account settings. You can withdraw this consent at any time.

04 Payment Data and PKR Transactions

All financial transactions on e111 are denominated in Pakistani Rupees (PKR). The platform supports deposits and withdrawals via JazzCash, Easypaisa, Raast, standard bank transfer, debit and credit cards, and other mobile wallets. Each of these payment providers operates its own privacy and data security policies, which govern how your payment credentials are handled on their side.

When you initiate a deposit or withdrawal on e111, the following data handling applies:

  • e111 receives a transaction confirmation and reference number from the payment provider — it does not receive or store your full payment credentials.
  • Deposit and withdrawal history is retained on your e111 account for record-keeping and in case of disputes or queries.
  • Transaction data may be reviewed as part of fraud prevention checks or identity verification processes.
  • PKR amounts and transaction dates are visible in your account's transaction history section at all times.

If a deposit or withdrawal is flagged during a routine fraud check, the transaction may be temporarily held while a review is conducted. e111 will contact you at your registered email or mobile number to resolve it as quickly as possible.

05 Cookies and Tracking

e111 uses cookies — small data files stored on your device — to make the platform work properly and to understand how players use it. Here is a clear breakdown of the types of cookies used:

  • Essential cookies: These are required for the platform to function. They keep you logged in during your session, remember your language and display preferences, and maintain the security of your account session. You cannot opt out of essential cookies while using e111.
  • Analytics cookies: These help us understand which parts of the e111 platform are most used — for example, whether players are primarily accessing cricket betting, PSL markets, slots, or bingo. This data is aggregated and anonymous.
  • Preference cookies: These remember settings you have chosen — such as your preferred deposit method or display layout — so you do not have to set them every time you log in.

e111 does not use third-party advertising cookies that track your activity across other websites. The cookies used are limited to those necessary for operating and improving the e111 platform itself.

If you disable all cookies in your browser, some features of the e111 platform may not work correctly — including staying logged in and remembering your preferences between sessions.

06 Sharing Your Data

e111 does not sell your personal data. We share it only in the limited circumstances described below, and only to the extent necessary for each purpose.

  • Payment processors: JazzCash, Easypaisa, Raast, banks, and card processors receive the minimum information needed to process your PKR transactions.
  • Identity verification providers: Where we use a third-party service to assist with CNIC or document verification, only the specific documents and data needed for that check are shared.
  • Platform technology providers: Companies that provide technical infrastructure supporting the e111 platform — such as hosting, game providers, and platform software — may have access to data as part of delivering their services. These providers are contractually required to handle data securely and only for the specified purpose.
  • Legal obligations: If e111 is required by law or a lawful authority to disclose personal data, we will comply with that legal obligation.
  • Fraud and security investigations: In cases of suspected fraud, money laundering, or platform abuse, relevant data may be shared with investigative parties as necessary.

In all cases where data is shared, we take reasonable steps to ensure the receiving party handles it responsibly and does not use it beyond the stated purpose.

07 Data Retention

e111 retains personal data for as long as it is needed to fulfil the purposes described in this policy, and for as long as your account remains active. The key retention principles are:

  • Account data — including your name, contact details, and account history — is retained for the duration of your active account plus a reasonable period after account closure, to allow for dispute resolution and record-keeping.
  • Transaction records — PKR deposit and withdrawal history — are retained for a minimum period consistent with standard financial record-keeping practices.
  • Identity verification documents — such as CNIC copies — are retained only for as long as required by the verification process and related compliance obligations, after which they are securely deleted.
  • Marketing preferences and opt-in records are retained for as long as you hold an account, or until you withdraw consent.

When data is no longer required, it is securely deleted or anonymised so it can no longer be linked to you personally.

08 Your Rights

As an e111 player, you have the following rights over your personal data. To exercise any of these, contact our support team with your registered account details.

  • Right to access: You can request a copy of the personal data e111 holds about you at any time.
  • Right to correction: If any of your personal details are inaccurate or outdated, you can ask us to correct them. You can also update basic contact details directly from your account settings.
  • Right to deletion: You can request that your personal data be deleted. Note that some data may need to be retained for legal, financial record-keeping, or fraud prevention reasons even after an account closure request.
  • Right to restrict processing: In certain circumstances, you can ask e111 to limit how your data is used while a query or objection is being resolved.
  • Right to withdraw consent: Where processing is based on your consent — such as receiving marketing emails — you can withdraw that consent at any time from your account settings or by contacting support.
  • Right to data portability: You can request your data in a structured, commonly used format so you can transfer it if needed.

e111 aims to respond to data rights requests promptly. When you contact support with a data request, include your registered username and a clear description of what you are requesting to speed up the process.

09 Children and Minors

e111 is strictly an adult platform. The minimum age to register and use e111 is 18 years. The platform does not knowingly collect personal data from anyone under the age of 18. If it is discovered that a registered account belongs to a minor, the account will be closed immediately, the data will be deleted, and any balance on the account will be handled in accordance with the Terms and Conditions.

If you are a parent or guardian and believe a minor has registered on e111 using false age information, please contact support immediately so the matter can be addressed without delay.

10 Security Measures

e111 takes the security of your personal data seriously. The platform implements technical and organisational measures to protect against unauthorised access, accidental loss, and misuse of personal information. These include:

  • Encryption of data in transit using HTTPS across the entire e111 platform.
  • Secure storage of passwords using one-way hashing — e111 staff cannot see your actual password.
  • Access controls that restrict personal data to authorised personnel only, based on job function.
  • Regular security monitoring of the platform to detect and respond to unusual activity.
  • Fraud detection systems that flag suspicious login patterns, unusual deposit behaviour, or payment anomalies.

While e111 applies robust security practices, no online platform can guarantee absolute security. You also play a role in keeping your account secure — use a strong, unique password, do not share your login details, and contact support immediately if you notice anything suspicious on your account.

11 Changes to This Policy

e111 may update this Privacy Policy from time to time. When we make material changes — for example, if we start collecting a new type of data or change how we use existing data — we will notify registered players via the email address on their account before the changes take effect.

Minor updates, such as clarifications or corrections to wording that do not change the substance of the policy, will be reflected in the "last updated" date at the top of the page without a direct notification. We encourage you to check this page periodically so you are always aware of how your data is handled.

Continued use of the e111 platform after a policy update takes effect constitutes your acceptance of the revised policy.

12 Contact Us

If you have any questions about this Privacy Policy, want to exercise your data rights, or have a concern about how your personal information has been handled, please get in touch with the e111 support team.

You can reach us at: [email protected]

When contacting us about a privacy matter, please include your registered username and a clear description of your request or concern. This helps us locate your account data and respond as efficiently as possible.

For responsible gaming support and self-management tools — including deposit limits, session timers, and self-exclusion — visit the Responsible Gaming page.

e111 aims to respond to all privacy-related queries within a reasonable timeframe. Complex data access or deletion requests may take a little longer, but we will keep you informed of progress.

Your Privacy is Safe — Now Start Playing

Your personal data is in safe hands on e111. Register your free account today, deposit PKR via JazzCash or Easypaisa, and enjoy cricket betting, PSL markets, slots, and live casino — all with your privacy fully respected.

18+ only. Please play responsibly. Visit Responsible Gaming for tools to manage your play.